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Schools from across UK sell home-grown wonky carrots and misshapen strawberries to Waitrose shoppers

Another great School Food Matters initiative


Press Release from School Food Matters July 2012



School Food Matters Waitrose projectPrimary and secondary schools from across London and other parts of the UK will be selling home grown produce, from wonky carrots to misshapen strawberries, outside Waitrose branches today.


WaitroseLogoIIThe School Food Matters ‘School Produce Sale’ takes place on Thursday 12 July from 11am to 2pm, or until the schools’ produce sells out, and will be hosted at 20 Waitrose branches in London and a further six towns and cities across the UK.  Schools pupils will be tempting Waitrose customers and the local community to buy fruit and vegetables grown within their own school grounds.


This is the third year Waitrose has teamed up with School Food Matters, the charity behind the ‘School Produce Sale’. The project was successfully piloted in 2010 with just two schools selling produce at Waitrose in Kingston Upon Thames and extended last year to 20 London schools selling produce at ten Waitrose branches. Inspired by these ventures, even more schools in London were keen to get involved this year, and the initiative is being rolled out to a further six towns around the country for the first time.

Food growing at schools addresses many different aspects of sustainability and the project is designed to show that food growing projects can be financially viable, as sales of the produce generate direct income for the schools.

Managing Director of Waitrose, Mark Price, says: “We are delighted to give even more students the chance to run a business for the first time, however small the scale, and it’s fantastic that the money they raise goes directly back into their projects.  Growing at school encourages children to eat well and to go for a wider variety in their food - we believe this is very important as it paves the way for making good nutritional choices throughout their lives.  The initiative also gives gardening access to many children and helps them enjoy the very best of British produce while it’s in season. We wish the schools every success!”

School Food Matters founder, Stephanie Wood, says: “This is a fantastic enterprise experience for students who have been working hard all year on their school veg patch.  The schools taking part have all shown real commitment to helping children understand where their food comes from and are linking food growing activities to lots of different parts of the curriculum such as science, history, art and enterprise. In some cases they even grow enough fruit and veg for the school meal service.”

Rosie Boycott, Chair of London Food and Patron of School Food Matters said: "Food growing in schools is proven to alter children’s diets. It’s an easy and effective investment to improve children’s health, bring communities together and brighten up London. I salute all the schools participating in this brilliant project. What better way to celebrate their efforts and promote entrepreneurial skills than by having the opportunity to sell their produce to harvest money needed to keep growing fresh, delicious food."

School Food Matters core goal is for every child to enjoy fresh sustainable food at school and to understand where their food comes from. The charity does this by urging local authorities to look at the way they source food for school meals and by promoting food education through cooking, growing, and visits to farms. It also supports schools by sharing excellent growing ideas from schools across London and can help with funding through its links with Waitrose Community Matters.


Notes to editors

•  Each branch will host the two schools from 11am -2pm, or until stocks last, on Thursday 12th July. All proceeds from the sale will go directly back into the school’s food growing project.

•  The 20 Waitrose branches taking part in London are: Balham, East Sheen, Fulham Broadway, Canary Wharf, Chiswick, Clerkenwell, Crouch End, Holloway Road, Islington, Kensington High St, Kingston Upon Thames, Northwood, Raynes Park, Richmond, Ruislip, South Harrow, St Katharine Dock’s, Surbiton, Twickenham and Wimbledon.

•  The School Produce Sale will take place at 20 Waitrose branches in London as well as Waitrose Salisbury, Waitrose Hall Green, Waitrose Sheffield, Waitrose Altrincham, Waitrose Barry and Waitrose Bury St Edmunds.

For more information:

For all press enquiries please contact , Suzanne Hetherington, Waitrose Press Office, on Tel: 01344 824006  or email  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

For a full list of participating schools and photographs please contact Stephanie Wood School Food Matters on 020 8878 8333/07948 247 692, email  s This e-mail address is being protected from spambots. You need JavaScript enabled to view it , www. schoolfoodmatters.com

Charity Number 1134094

151 Sheen Lane
London  SW14 8LR
T: 020 8878 8333